The World of Beauty Comes Face to Face at Cosmoprof America

Cosmoprof North America (CPNA) is the largest and most awarded premier international beauty trade show covering all facets of the industry. It is also the leading B2B (business-to-business) beauty trade show in the Americas that offers the best networking opportunities, hands down. Cosmprof North America introduces the newest, most revolutionary technologies and forward thinking programs at the 2018 event, held annually at the Mandalay Bay Convention Center in Las Vegas. Growing each year, Cosmoprof North America featured 40,000 attendees (up 9% from 2017) engaging with a record-breaking 1,415 exhibitors (up 10% from 2017)  from 56 countries (up from 45 in 2017) to discover the latest launches, product innovations, new channels for distribution, packaging, and manufacturing for key relationships with top industry professionals and retailers. This three-day event, takes place all under one roof to encompass all sectors of the beauty industry.

Who Should Attend?

Pictured here with California Mango, personal care product manufacturer, from left to right: Jody Marie, Nida Maqsood, Annakaren Alderete and Yvon Ngyuen.

Comoprof North America is an exclusive B2B beauty trade show. The show is not open to the general public. In order to attend, you must be one of the following BEAUTY Industry personnel:

• Manufacturers (non-exhibiting)
• Manufacturer- Representatives (non-exhibiting)
• Distributors
• Chain Drug Store Buyer
• Retail Buyers
• Department Store Buyer
• Importer/Exporter
• International Buyer
• OTC/Beauty Retailer
• Specialty Store Buyer
• Chain Salon Buyer
• Estheticians
• Nail Technicians
• Massage Therapist
• Licensed Makeup Artists
• Stylist/Cosmetologist
• Salon/Spa Manager
• Salon/Spa Owner
• Students
• School Owner/Instructor

*Note CPNA is not a cash buying show. Large volume orders are expected.

My Personal Experience attending Cosmoprof North America as an Influencer/Beauty Blogger

Pictured here with PILI ANI, a luxurious skin care brand, Yvon Ngyuen, Jode Marie, Annakaren Alderete and Nida Maqsood

This was my very first time attending Cosmoprof North America. I was delighted to be in attendance with so many leading beauty professionals. Being able to speak to brand representatives from all around the world with a wide range of the latest emerging beauty products was a thrilling opportunity in one event. There were so many sections for each category - hair, nails, skin care, beauty, etc. Products from different countries were grouped together, making it a more organized and seamless experience.

It was challenging to meet each vendor at their booth. This lead me to strategize and choose carefully which brands I wanted to approach. My experience at Cosmoprof North America overall was a success. Many vendors brought their “A game” and invested a lot of resources to make their booths welcoming, vibrant in color and interactive. I left the event with so many new connections and everlasting relationships. I will attend Cosmoprof North America again next year.

My next blog will be written about the reasons why I considered my experience at Cosmoprof North America to be successful as I highlight brands I met with and products I received. Don’t miss my exclusive coverage: Subscribe here.

Contributor: Annakaren Alderete

Annakaren Alderete (@beautyblogbyak), https://annakaren.org/, covers beauty related news and products in the Americas region, showcasing the inspiring work of innovative brands. Annakaren has established herself as a beauty blogger, influencer, vlogger, model, and entrepreneur. Recently having started in 2018, within 4 months, Annakaren has already established tens of thousands of fans, sharing her tips and tricks for makeup application with women all over the world.